Creative Direction / Graphic Design / Motion Design

Tasked with developing a playful social campaign that translated Olipop’s nostalgic spirit into a vibrant world filled with personality, I created a series of graphic storytelling explorations teeming with delight.. From bubbling root beer foam to dancing grape clusters and citrus bursts suspended in pastel dreamscapes, each animation was designed to feel instantly joyful and unmistakably OLIPOP. Leaning into bold typography, retro-inspired illustration, and tactile movement, the series balanced polished design with a sense of spontaneity and fun. This exercise in creating motion systems that felt both strategically branded and emotionally uplifting, resulted in a collection of social-first videos that celebrated flavor, nostalgia and the simple happiness of cracking open a cold soda.